Lack of Purpose
If you don’t have a vision how do you know where you are going?
If you don’t have a mission how do you know what you are going to do?
These core elements need to be engrained in your business and considered in every
decision you make; they keep your business activity focused. Your employees should
also know your vision and mission, as should your target audience. It connects them
to what you stand for and explains what they should expect from you. As a leader it
is your responsibility to keep everyone aligned and working towards the same
Not Enough Leads
How long can your business can survive without making sales?
Sales is the act of turning awareness and interest in your business into revenue. However, this can’t happen if you’re not generating enough leads.
One of the most important tasks for any business leader is to identify the best way
to generate leads for your business. Your leads come through marketing. Correct?
With the digital world advancing and marketing channels diversifying it’s important
for you to constantly review your marketing strategy.
If you’re spending time and money on marketing then make sure it’s in the right place.
Where is the right place? I hear you ask…. Well, where your customers hang out of
Simply put; To get more leads put the right message, in the right place, at the right
Lack of Planning
Whilst keeping an eye on your strategic business goals you should always have an
action plan with smaller steps. Almost like check-ins, to ensure you’re on track, these
milestones create a sense of success and achievement over the long term to keep
you and your team motivated.
Without strategic planning and preparation you can lose efficiency and add expense to
the business and communication can fail, all of which can cause a negative long-term
effect on your business.
Following daily plans which guide your activity and decision making, help manage
your time better, enhance productivity, alleviate workplace stress and help you
accomplish more than you ever though possible.
Poor Employee Performance
Employees are your greatest resource but if you don’t look after them you could
run into problems. We all want to avoid costly people problems like a high staff
turnover, low engagement levels and/or long-term sickness absence.
Ensure a welcoming and stimulating environment that provides proper training and
support. Understand what motivates your employees and recognise their
performance. Easy right?
The more you understand the motivation and aspirations of your team the more you
can align them to a ‘win, win’ position. Personal development is a key aspect of
improving their performance and growing the business.
Lack of Productivity
Is a lack of productivity slowing your business down?
This could be because of people or it could be because of your processes.
Automating systems where possible can give you time back and there are plenty of
tools out there to help you!
Take a look at the way your process orders, how you communicate with your
customers, how you manage your marketing campaigns, how you run your day and
diary, and how you delegate tasks to your team.
Disregard Technology At Your Peril
Yes, technology is scary, but we must embrace it; it’s what’s improving
communication, increasing efficiency in businesses, and opening the world up to
Technology used well saves us time and money.
Because of technology our expectations have heightened, so those innovative and
modern businesses seem more appealing to work with and buy from. On the other
hand, those businesses that remain stubborn and traditional might keep loyal
customers for a short time however employees might begin to feel discouraged and
With technology, there are no limitations…make your business better.