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The Why and Benefits of Accountability

Meeting note taking at coffee shop representing accountability

Carrying on from our last #weeklyNRG we are continuing with our exploration of ‘Accountability’.

Two key questions you might want to reflect on…

  • Why it is important on both a personal and business level?

  • What are the benefits of increasing your level of accountability?

As they say “Let’s start at the beginning”.

Why is accountability important?

For me accountability contributes to success and well-being on multiple fronts. It is essential at both personal and business levels because it leads to personal growth, goal achievement, trust-building, efficiency, quality, customer satisfaction, conflict resolution, legal compliance, and a positive organizational culture. These factors all contribute to a feeling of success, positivity and power. When you get accountability right; you feel unstoppable!

Looking at it from a personal point of view first accountability means…

Self-Improvement: Being accountable for your actions and choices allows for self-reflection and personal growth. You identify areas where you can improve and take steps to make positive changes in your life.

Goal Achievement: Accountability helps you set and achieve personal goals. When you hold yourself responsible, you're more likely to follow through on your commitments and make progress toward your objectives.

Building Trust: Taking ownership of your actions and responsibilities builds trust with others.

Effective Time Management: Accountability encourages better time management. When you're accountable for how you spend your time, you become more focused and productive.

Stress Reduction: Being accountable can reduce stress and anxiety because you're actively managing your responsibilities and addressing issues as they arise.

Health and Well-being: Personal accountability extends to health and well-being. It can motivate you to make healthier choices in terms of diet, exercise, and self-care.

And on a business level:

Achieving Business Goals: In a business context, accountability is essential for achieving organizational goals. When individuals and teams are accountable, they contribute to the company's success.

Efficiency and Productivity: Accountability leads to greater efficiency and productivity within the workplace. Employees are more likely to complete tasks on time and meet performance standards.

Quality and Innovation: Accountable employees take pride in their work and are more likely to deliver high-quality results. They also contribute to a culture of innovation by taking ownership of improvement opportunities.

Customer Satisfaction: In business, being accountable to customers is paramount. Delivering on promises and providing excellent service builds trust and customer loyalty.

Conflict Resolution: Accountability can help resolve conflicts more effectively. When individuals take responsibility for their actions, it becomes easier to address and resolve issues within the team.

Legal and Ethical Compliance: Many industries have legal and ethical obligations. Accountability ensures that a business adheres to these standards, reducing the risk of legal and reputational issues.

Leadership and Team Building: Accountable leaders set a positive example for their teams. Encouraging accountability within the organization fosters a culture of responsibility and teamwork.

By this point you are probably saying; ‘OK, OK, we get it, its important but what are tangible benefits of putting in the effort to increase my accountability and accountability in my business?’ Well, I think you get…

Increased Productivity: When employees know they are accountable for their tasks and goals, they tend to be more focused and motivated to perform at their best. They get more done.

Improved Quality of Work: Accountability promotes a sense of ownership and responsibility, leading to higher quality work and fewer errors.

Enhanced Communication: Open and honest communication is often a result of accountability, as team members are more likely to share feedback and concerns when they feel responsible for the outcomes.

Greater Transparency: Accountability fosters transparency in decision-making and actions, which can improve trust among team members and with customers or clients.

Faster Problem Resolution & Better Decision-Making: When individuals take ownership of their work, they are more likely to think critically about the issue and identify then address issues promptly, leading to quicker problem resolution. Moving issues forward.

Adaptability: An accountable workforce is often more adaptable to change and more willing to learn from both successes and failures. This will lead to great resilience.

Employee Engagement & Feeling Valued: Knowing their contributions matter and are recognized can boost employee morale and engagement, leading to higher retention rates. What they do matters, which means they matter.

Goal Achievement & Organizational Success: Ultimately, an accountable workforce contributes to the overall success and growth of the business by driving achievement, efficiency, and innovation.

There you have it, it’s a no brainer really. We all need to increase our accountability on a personal level and encourage more of it in our businesses. Lead by example, talk to your teams, see what they believe they can do and start to measure the impact. Next week we’ll get all practical and look at how we actually improve our accountability. Until then…



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