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Purpose Driven… I shall use my time!

I’ve become a little bit obsessed by the podcast “Diary of a CEO” from Steven Bartlett recently.

His guest are getting better and better. The topics of conversation about are often thought provoking and challenging. This #weeklyNRG has been inspired by the Episode Max Lugavere, author of Genius Foods, Genius Life and Genius Kitchen. You can listen to the episode here -

Towards the end of the conversation Max says one of his most favorite quotes is from the James Bond movie in 2021 ‘No Time to Die’. (SPOLIER, Yes that’s the one where Bond dies). Said by M at the end of the film it goes like this…

M: The function of man is to live, not to exist. I shall not waste my days in trying to prolong them. I shall use my time.

Listening whilst out for my daily walk this quote stopped me in my tracks. I had to rewind the podcast and listen to it again. Wow, this is deep stuff.

The function of man is to live, not to exist. I shall not waste my days in trying to prolong them. I shall use my time.

How many of your days are being wasted? How many of your days really count? What are you spending your time on; making memories, building your business empire, living life, making a difference to others? Or is it more wasteful; repeating mistakes, doing things you know no-one cares about, being a social media zombie, being entertained, daydreaming about tomorrow or trying to please others that really don’t care what you think?

Why do we do this? Why are we not using our time more wisely? Is it because we don’t understand or know our true purpose? Is it because we don’t think our actions can make a difference? Is it because we are afraid?

Let’s remind ourselves ‘Why’ we are here, on this planet today.

I’d say it’s ‘To live life.’ More specifically ‘To live a life full of meaning.’ This is where purpose comes in. Your purpose is unique to you, your talents and your interests.

How do we define, develop our purpose?

Here are a few suggestions on where to start

  • Develop a growth mindset.

  • Create a personal vision statement.

  • Give back.

  • Listen to feedback.

  • Practice gratitude.

  • Turn a struggle into a triumph.

  • Explore your passions. Think about what brings you Joy.

  • Be part of a/your community.

  • Spend time with people who inspire you, positive people.

  • Meet someone new and find out something about them.

  • Consider things that you feel aren’t fair. Look out for injustice.

  • Read.

  • Join a cause.

  • Accept.

  • Take time for self-care. Take time for yourself.

By thinking consciously whilst trying out some of the list above your purpose will start to crystallize. You’ll start to connect with something bigger than yourself. Something will start to resonate with you and over time you will start to flesh out your purpose.

‘helping others be the best version of themselves they can be’.

My purpose is to help everyone I meet, anyone I can help live to their full potential. Remember, that future time I described where everyone in the world lives to their full & optimal potential. I mean every single person! Imagine the world where everyone did this. Imagine what problems we’d solve.

In this ‘Year of Greatness’ I want you to think about making every min, every hour, every day and every week count. Start each day on your most impactful work/activity, what can you do today that is going to make the biggest difference to you, to others, to society. Then if you have to sweat the small stuff; sweat the small stuff.

“Time is your most precious gift because you only have a set amount of it. You can make more money, but you can't make more time. When you give someone your time, you are giving them a portion of your life that you'll never get back. Your time is your life.”

Rick Warren,

Red sand hour glass on newspaper



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